Turn This Winter and Every Winter Your Best Construction Season

Construction Season

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Winter can limit a significant amount of construction activities due to the arrival of snow, hailstorms and more. However, construction companies can take advantage of this tenure as there is rarely any competition, and the season can prove to be profitable in more ways than one. From house renovations to home repairs, as well as planning and consulting, are all within the construction profit during the winters. Here is how construction companies can make winter a promising construction season.

Review and Plan for Business Goals

As winter descends in Canada in early December, this tenure is a perfect time to review the goals that the company has met throughout the year. Companies can sort out their financial estimation and reevaluate business goals if anything remains unaccomplished. Utilize this time to reinstate the targets for next year and plan out strategies for the coming seasons. Analyzing the year-round data, creating the upcoming year’s budget, preparing services and ordering materials for the next season are some of the prominent ways you could prepare to meet your business goals.

Offer Maintenance and Repair Services

Construction companies should move indoors to bank on maintenance and repair work that arises during this season. Old and new construction alike require maintenance work for their HVAC, plumbing and electrical systems, and general construction companies can delegate their services to old as well as new clients. New customers can become your repeat customers if you take up opportunities this season. Townhouses, cabins, single-family homes and more will require these maintenance services.

Market Your Services Prior to the Season

Summer and fall are busy construction seasons, and there is barely time to promote your business and services. However, companies can take up this task during the winter season due to the availability of time. Promoting the company ahead of the busy season can provide visibility to potential customers and increase profit margins. This can be done by updating portfolios, enhancing website content, formulating offers for the peak season, working on discounts and brainstorming other promotions ideas.

Enhance the Company’s Skillset

Construction companies should not be restricted to their usual services and expand their skill set to provide a varied number of services to their customers. This helps in customer retention and increased opportunities to bring growth to your business. If your company majorly provides electrical services to your customers, the winter season is also an opportunity to extend hands-on knowledge of plumbing, carpentry and HVAC systems as well. If a client reports an electric issue and the issue also ends up being connected to plumbing gaps, a company with numerous services under its belt will be able to provide two services at a time. This will create a win-win situation for both you and your customer.

Maintaining a home throughout the year, whether it is the interiors or exteriors, is daunting. However, ACI Homes make it look effortless. ACI Homes and its sister company MR Engineering provides essential maintenance, repair and design services for your home. Reach out to us for more information.